A digital marketing reseller program is a business arrangement in which a company offers digital marketing services to its customers through an external service provider. In the US, such programs may cover search engine optimization, paid search, social media marketing, content creation, email marketing, website services, and performance reporting. The reseller typically manages client communication, pricing, and account relationships, while the service provider handles some or all of the technical and operational work. Program structures can differ based on service scope, billing models, support arrangements, and customization options. A digital marketing reseller program may therefore involve clearly defined responsibilities between the reseller and service provider.
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